Training & Seminars in Tourism: Topics
Get first hand information from professionals: At your desired date, with a closed participant group and at a fixed flat fee. This offer is expecially interesting for hotel chains, tourism organizations and marketing alliances (» see our clients).
Managing Hotel Reviews
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In our two 4-hour-training courses, you will get first-hand-information for managing hotel reviews and working with your hotel’s online reputation. The events are exclusively designed for hospitality professionals. You will be enabled to make the most out of TripAdvisor, HolidayCheck, Google & Co. A maximum of 20 participants garantee a high learning effect.
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Mastering Guest Feedback: on-site and online
In this full-day seminar, the elements of complaint management versus dealing with online criticism are discussed. False handling of guest feedback during a stay at the hotel could
directly lead to negative online reviews. Additionally we present techniques how to motivate guests to express feedback directly on-site.
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Turning 'Lookers' into 'Bookers': Getting more direct bookings
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More and more bookings are received through OTAs like booking.com or Expedia. How can I achieve more direct bookings as a hospitality business? In this seminar, you will get
hands-on tips from experienced tourism professionals for better navigation through the online distribution jungle.
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Guest Experience: 100+ ideas how hotels can 'wow' their guests
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Positive experiences are the main reason why guests turn into loyal guests. In this seminar, creative guest surprises are presented and participants can develop ideas for
their own business.
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Professional Email Offers: Turning Inquiries into Bookings
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In this seminar, participants optimize their email offer templates. A high level of practical relevance is guaranteed thanks to a mystery mail check and many specific tips and
recommendations. In additio,n participants can revise their existing templates with professional help.
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Successful Use of Google Ads: Dos and Don'ts
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In this seminar participants get to know Search Ads from Google. We will discuss for which products/services Ads make sense and whether campaigns should be implemented by
yourself or with the help of an agency. In step-by-step instructions, participants receive all the information and tips they need to successfully implement their first campaign.
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Sustainable Tourism: Ideas & Communication
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Participants receive an overview of sustainability in tourism and an orientation on certifications. You'll learn how the topic is perceived from the guests' point of view
and how sustainability is optimally communicated. You'll receive many ideas that pay off for companies in a short time.
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Employer Branding: Attracting New Employees
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How can you present yourself as an attractive employer? "Employer Branding" can help to find new employees and retain them in the long term.
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1:1 Coaching for Service Providers (online or offline)
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Our coaching offer is specifically designed for tourism organizations, hotel cooperations and hotel associations to make their partner companies "e-fit". In individual
sessions, participants receive practical tips for more online sales.
Organization and services:
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Keynote Speakers
Book one of the experts on hotel reviews & ratings, book-authors Alexander Fritsch and Holger Sigmund for a keynote speech or talk on current topics in eTourism. Topics are designed for 30 -45 minutes of speaking time, can be combined and individualized.
- Managing Hotel Reviews: Expert tips for a positive online reputation
- From Looking to Booking: Orientation in the online distribution jungle
- Suprising Guests: Ideas for hoteliers to "wow" their customers
- Mastering Guest Feedback: How to react professionally on location and online
