The European Hotel Managers Association (E.H.M.A.) is an association of 450 hotel managers operating luxury and first class hotels in 28 countries. For the General Assembly at the Mandarin Oriental Geneva, Alexander Fritsch was invited as an expert on the panel discussion "The Communication Revolution". Particularly exciting were the keynotes of Dr. Kjell A. Nordström and Jean-Claude Biver, CEO of watch brands such as Tag Heuer, Hublot or Bulgari at LVMH. Our day in Geneva was completed with a fantastic lunch at the Four Seasons Hotel des Bergues.