Online Reputation Management


Help with hotel reviews
We are considered to be experts on reviews, online reputation and eTourismClients rely on our broad theoretical and practical know-how as well as best connections to the players in the market.
We support hotel brands, associations and individual hotels with the following services. 

1. ORM Workshop

In this half-day or full-day workshop, it's about making your company fit for online reputation management. You will receive important tips and develop an in-house strategy for handling guest feedback.

Your benefits:

  • Individual workshop for developing a strategy for managing online reputation
  • You'll receive a status quo analysis for your hotel in relation to your competitors
  • Hands-on tips and recommendations
  • Discussion of processes and responsibilities
  • Find your own style for writing management responses
  • Get new ideas for generating positive guest feedback
  • Documentation of to dos and next steps

Process:

  • You'll receive an individual offer
  • Compact workshop with 3 - 10 participants
  • Documentation with recommendations and to dos

2. ORM Guideline

In order to work with reviews efficiently, the creation of a guideline is advisable. This includes basic specifications and examples for responses and helps to preserve acquired know-how

Your benefits:

  • We help with the development of an ORM guideline and deliver suggestions
  • Define the most important channels for online guest feedback
  • Plan internal processes and responsibilities
  • Find motivational measures, response strategies and style requirements
  • Define KPIs for strategic management decisions

Process:

  • You'll receive an individual offer
  • We'll plan a workshop with you to specify a general framework for your future online reputation management
  • As a result, you'll get a first draft for the guideline
  • If desired, we'll continuously update the guideline to changing conditions

3. ORM Service

Online reviews have huge impact on the booking decision of your guests. When you respond to reviews, you control your success and promote direct bookings. We manage your online reputation which leaves more time to fully concentrate on your guests. Save valuable time and be sure online feedback is handled professionally.

Your benefits:

  • Save time by outsourcing online reputation management
  • Fast and professional formulation of management responses
  • Improve your online reputation 
  • Increase visibility on portals
  • Maximise your direct bookings
  • We take care of communication with portals such as TripAdvisor & Co.
  • Know-how of professionals

Process:

  • You'll receive an individual offer
  • We take over your online reputation management for a monthly fee
  • We will optimize your presentation on online portals and write management responses on your behalf
  • This package is scalable and can be cancelled at any time

Interested? Great! » contact us for an individual offer