Training & Seminars in Tourism: Topics

Besides open seminar dates, our training courses can also be booked as in-house training courses: At your desired date, with a closed participant group and at a fixed flat fee. This offer is expecially interesting for hotel chains, tourism organizations and marketing alliances (» see our clients).

» Contact us for an individual offer.

Managing Hotel Reviews

In our two 4-hour-training courses, you will get first-hand-information for managing hotel reviews and working with your hotel’s online reputation. The events are exclusively designed for hospitality professionals. You will be enabled to make the most out of TripAdvisor, HolidayCheck, Google & Co. A maximum of 20 participants garantee a high learning effect.

Overview: Hotel review portals
Background knowledge about reviews
Movivating guests to post reviews
Legal matters
Responding to reviews
Reviews for quality management
Monitoring tools
Complaint management, on- and offline
Integrating guest feedback in internal processes

Mastering Guest Feedback: on-site and online

In this full-day seminar, the elements of complaint management versus dealing with online criticism are discussed. False handling of guest feedback during a stay at the hotel could directly lead to negative online reviews. Additionally we present techniques how to motivate guests to express feedback directly on-site.

Background: Why complaint management is so important
Correlations and differences of complaint management and online reviews
Professional handling of criticism
Strategies for feedback management
Stimulating guest feedback on-site
The new mobility: How smartphones & tablets change feedback management

Turning 'Lookers' into 'Bookers': Getting more direct bookings

More and more bookings are received through OTAs like booking.com or Expedia. How can I achieve more direct bookings as a hospitality business? In this seminar, you will get hands-on tips from experienced tourism professionals for better navigation through the online distribution jungle.

Overview distribution & sales
Why are OTAs so successful?
Challenges "Best Price"
Website optimization and direct booking
Turning emails into bookings

Keynote Speakers

Book one of the experts on hotel reviews & ratings, book-authors Alexander Fritsch and Holger Sigmund for a keynote speech or talk on current topics in eTourism. Topics are designed for 30 minutes of speaking time, can be combined and individualized.

Managing Hotel Reviews: Expert Tips for a positive Online Reputation
From Looking to Booking: Orientation in the Online Distribution Jungle
Suprising Guests: Ideas for Hoteliers to "wow" their Customers
Mastering Guest Feedback: How to react professionally on Location and Online

» Contact us for an individual offer.