Training & Seminars in Tourism: Topics

Besides open seminar dates, our training courses can also be booked as in-house training courses: At your desired date, with a closed participant group and at a fixed flat fee. This offer is expecially interesting for hotel chains, tourism organizations and marketing alliances (» see our clients).


» Contact us for an individual offer.

 Managing Hotel Reviews

In our two 4-hour-training courses, you will get first-hand-information for managing hotel reviews and working with your hotel’s online reputation. The events are exclusively designed for hospitality professionals. You will be enabled to make the most out of TripAdvisor, HolidayCheck, Google & Co. A maximum of 20 participants garantee a high learning effect.

  • Overview: Hotel review portals
  • Background knowledge about reviews
  • Movivating guests to post reviews
  • Legal matters
  • Responding to reviews
  • Reviews for quality management
  • Monitoring tools
  • Complaint management, on- and offline
  • Integrating guest feedback in internal processes

Mastering Guest Feedback: on-site and online

In this full-day seminar, the elements of complaint management versus dealing with online criticism are discussed. False handling of guest feedback during a stay at the hotel could directly lead to negative online reviews. Additionally we present techniques how to motivate guests to express feedback directly on-site.
  • Background: Why complaint management is so important
  • Correlations and differences of complaint management and online reviews
  • Professional handling of criticism
  • Strategies for feedback management
  • Stimulating guest feedback on-site
  • The new mobility: How smartphones & tablets change feedback management


Turning 'Lookers' into 'Bookers': Getting more direct bookings

More and more bookings are received through OTAs like or Expedia. How can I achieve more direct bookings as a hospitality business? In this seminar, you will get hands-on tips from experienced tourism professionals for better navigation through the online distribution jungle.
  • Overview distribution & sales
  • Why are OTAs so successful?
  • Challenges "Best Price"
  • Website optimization and direct booking
  • Turning emails into bookings


Guest Experience: 100+ ideas how hotels can 'wow' their guests

Positive experiences are the main reason why guests turn into loyal guests. In this seminar, creative guest surprises are presented and participants can develop ideas for their own business.
  • Why 'wowing' your guests is so important
  • A journey through a hotel from the guest's perspective
  • 100+ ideas for positive guest experiences
  • Develop 3 ideas for your own busines


Keynote Speakers

Book one of the experts on hotel reviews & ratings, book-authors Alexander Fritsch and Holger Sigmund for a keynote speech or talk on current topics in eTourism. Topics are designed for 30 -45 minutes of speaking time, can be combined and individualized.

  • Managing Hotel Reviews: Expert tips for a positive online reputation
  • From Looking to Booking: Orientation in the online distribution jungle
  • Suprising Guests: Ideas for hoteliers to "wow" their customers
  • Mastering Guest Feedback: How to react professionally on location and online