Training & Seminars in Tourism: Topics

Besides open seminar dates, our training courses can also be booked as in-house training courses: At your desired date, with a closed participant group and at a fixed flat fee. This offer is expecially interesting for hotel chains, tourism organizations and marketing alliances (» see our clients).

» Contact us for an individual offer.

Managing Hotel Reviews

In our 4-hour-training courses BASIC & ADVANCED, you will get first-hand-information for managing hotel reviews and working with your hotel’s online reputation. The events are exclusively designed for hospitality professionals. You will be enabled to make the most out of TripAdvisor, HolidayCheck, Google & Co. A maximum of 15 participants garantee a high learning effect.

Overview: Hotel review portals
Background knowledge about reviews
Movivating guests to post reviews
Legal matters
Responding to reviews
Reviews for quality management
Monitoring tools
Complaint management, on- and offline
Integrating guest feedback in internal processes

HolidayCheck Training

As official and exclusive partner of HolidayCheck we offer HolidayCheck Training. Attendees receive first-hand-information for managing hotel reviews and working with their hotels' online reputation. The events are exclusively designed for hospitality professionals.

Overview: Hotel review portals
Background knowledge about reviews
Movivating guests to post reviews
Legal matters
Responding to reviews
Reviews for quality management
Monitoring tools
Complaint management, on- and offline
Integrating guest feedback in internal processes

Mastering Guest Feedback: on-site and online

In this full-day seminar, the elements of complaint management versus dealing with online criticism are discussed. False handling of guest feedback during a stay at the hotel could directly lead to negative online reviews. Additionally we present techniques how to motivate guests to express feedback directly on-site.

Background: Why complaint management is so important
Correlations and differences of complaint management and online reviews
Professional handling of criticism
Strategies for feedback management
Stimulating guest feedback on-site
The new mobility: How smartphones & tablets change feedback management

Turning 'Lookers' into 'Bookers': Getting more direct bookings

More and more bookings are received through OTAs like booking.com or Expedia. How can I achieve more direct bookings as a hospitality business? In this seminar, you will get hands-on tips from experienced tourism professionals for better navigation through the online distribution jungle.

Overview distribution & sales
How does a looker turn into a booker?
Website optimization and direct booking
Turning emails into bookings
Impact of mobile Internet usage on sales

Turning 'Lookers' into 'Bookers' II: Making the most out of Booking, Google & Co.

This seminar is based on the seminar "Getting more direct bookings". The optimal use of booking portals, pricing and the new possibilities of social media and Google are the main topics in this 4-hour workshop.

Why are OTAs so successful?
The "Billboard"-Effect and its consequences
Special forms of online sales
Challenges "Best Price" and "Rate Parity"
Social Media in Sales
Using the Google Tools

Keynote Speakers on Online Reputation

Book one of the experts on hotel reviews & ratings, book-authors Alexander Fritsch and Holger Sigmund for a keynote speech or talk on current topics in Online Reputation Management. Topics are designed for 30 minutes of speaking time, can be combined and individualized.

❶ Hotel Reviews: Curse or Blessing?

❷ How to motivate Guests to write Reviews

❸ Dealing with challenging Reviews

❹ Managing Online Reviews

❺ Best Practices in working with Hotel Reviews

❻ Hotel Reviews for Quality Management

❼ Reviews & Ratings for Pricing and Sales

» Contact us for an individual offer.