Training & Seminars in Tourism: Topics


Besides open seminar dates, our training courses can also be booked as in-house training courses: At your desired date, with a closed participant group and at a fixed flat fee. This offer is expecially interesting for hotel chains, tourism organizations and marketing alliances (» see our clients).

 

» Contact us for an individual offer.



 Managing Hotel Reviews

In our 4-hour-training courses BASIC & ADVANCED, you will get first-hand-information for managing hotel reviews and working with your hotel’s online reputation. The events are exclusively designed for hospitality professionals. You will be enabled to make the most out of TripAdvisor, HolidayCheck, Google & Co. A maximum of 15 participants garantee a high learning effect.

  • Overview: Hotel review portals
  • Background knowledge about reviews
  • Movivating guests to post reviews
  • Legal matters
  • Responding to reviews
  • Reviews for quality management
  • Monitoring tools
  • Complaint management, on- and offline
  • Integrating guest feedback in internal processes

HolidayCheck Training

As official and exclusive partner of HolidayCheck we offer HolidayCheck Training. Attendees receive first-hand-information for managing hotel reviews and working with their hotels' online reputation. The events are exclusively designed for hospitality professionals.

  • Overview: Hotel review portals
  • Background knowledge about reviews
  • Movivating guests to post reviews
  • Legal matters
  • Responding to reviews
  • Reviews for quality management
  • Monitoring tools
  • Complaint management, on- and offline
  • Integrating guest feedback in internal processes

Mastering Guest Feedback: on-site and online

 

 In this full-day seminar, the elements of complaint management versus dealing with online criticism are discussed. False handling of guest feedback during a stay at the hotel could directly lead to negative online reviews. Additionally we present techniques how to motivate guests to express feedback directly on-site.

  • Background: Why complaint management is so important
  • Correlations and differences of complaint management and online reviews
  • Professional handling of criticism
  • Strategies for feedback management
  • Stimulating guest feedback on-site
  • The new mobility: How smartphones & tablets change feedback management

 


Turning 'Lookers' into 'Bookers': Getting more direct bookings

More and more bookings are received through OTAs like booking.com or Expedia. How can I achieve more direct bookings as a hospitality business? In this seminar, you will get hands-on tips from experienced tourism professionals for better navigation through the online distribution jungle.
  • Overview distribution & sales
  • How does a looker turn into a booker?
  • Website optimization and direct booking
  • Turning emails into bookings
  • Impact of mobile Internet usage on sales

 


Turning 'Lookers' into 'Bookers' II: Making the most out of Booking, Google & Co.

This seminar is based on the seminar "Getting more direct bookings". The optimal use of booking portals, pricing and the new possibilities of social media and Google are the main topics in this 4-hour workshop. 
  • Why are OTAs so successful?
  • The "Billboard"-Effect and its consequences
  • Special forms of online sales
  • Challenges "Best Price" and "Rate Parity"
  • Social Media in Sales
  • Using the Google Tools

Keynote Speakers on Online Reputation

Book one of the experts on hotel reviews & ratings, book-authors Alexander Fritsch and Holger Sigmund for a keynote speech or talk on current topics in Online Reputation Management. Topics are designed for 30 minutes of speaking time, can be combined and individualized.


❶ Hotel Reviews: Curse or Blessing?

 

❷ How to motivate Guests to write Reviews

 

❸ Dealing with challenging Reviews

 

❹ Managing Online Reviews

 

❺ Best Practices in working with Hotel Reviews

 

❻ Hotel Reviews for Quality Management

 

❼ Reviews & Ratings for Pricing and Sales


» Contact us for an individual offer.